Press Release

Date: June 26, 2019

News Release

Ambassatours Gray Line, Gray Line Niagara Falls and Gray Line Westcoast Sightseeing
Join Forces to Provide Exceptional Experiences to Visitors in
All Three Destination Areas

Halifax/Niagara Falls-Buffalo/Vancouver— Three Gray Line licensees: Ambassatours, of Halifax, Niagara Falls/Buffalo and Westcoast Sightseeing of Vancouver and have partnered following the acquisition of Gray Line Niagara Falls/Buffalo from founder Doreen O’Connor.

This new alliance covers three of North America’s top destinations: the wonders of Niagara Falls from both sides of the Canadian – US border; beautiful Halifax with its Maritime charm; and the spectacular Vancouver-area west coast with its ocean, mountain and city experiences.

“There are no changes to our existing teams, and the three groups are excited to learn from each other and share best practices,” said Dennis Campbell, owner and CEO of Ambassatours Gray Line. “This new alliance will empower each of us to continue to excel.”

“All three companies have strong, knowledgeable leadership, enviable reputations and great experiences and products for our guests,” said Robert Safrata, owner and CEO of Gray Line Westcoast Sightseeing. “Together, we’re stronger and a wonderful fit.”

“We are excited to have joined these great companies, with similar positively focused cultures and goals, which will help all of us continue to delight customers and achieve ongoing growth and success,” said Doreen O’Connor, President, Gray Line Niagara Falls/Buffalo.

Robert Safrata and Dennis Campbell have brought Kathleen Cormier on board as Vice President of Mergers. Kathleen has over 25years of leadership experience in tourism and hospitality and will coordinate all strategic activities to ensure a seamless transition and provide leadership on best practices and customer experience enhancements. Jason Bryant, VP of Business Development who has been with Gray Line Westcoast Sightseeing for six years, will lead sales and marketing planning for the group of companies, while Doreen O’Connor will continue to lead Gray Line Niagara Falls on a day-to-day basis.

About Niagara Majestic Tours – Gray Line Niagara Gray Line Niagara Falls/Buffalo is a year round, full-service Niagara Falls-Buffalo based receptive tour operator that provides tours and experiences for guests in Niagara Falls, USA, Ontario and Buffalo that includes fully-narrated and guided sightseeing tours of Niagara Falls, chauffeured airport transportation, chartered and shuttle bus services and unique Trolley transportation. Gray Line is also the largest Operator of Traveler Assistance and Tourist Information Centers and provider of hotel concierge services in the region with 32 permanent and 70 seasonal team members. Gray Line Niagara Falls-Buffalo formerly Niagara Majestic Tours Inc., is built on a 24-year history that combines deep tourism insight and high set Industry quality standards designed to exceed the visitors over-all expectation and to ensure them a most pleasurable experience during their stay in the Niagara Frontier region.

About Ambassatours Gray Line: Ambassatours is Atlantic Canada’s premier tour company, having operated land and water sightseeing tours throughout Nova Scotia, New Brunswick, and Prince Edward Island for the past 31 years. Ambassatours provides charter services in the Atlantic provinces, Quebec, Ontario, and eastern USA, and is the top provider of shore excursions to all major cruise arrivals in Halifax, Sydney, Charlottetown, and Saint John. Ambassatours recently expanded to Niagara Falls, with the acquisition of Double Deck Tours with a fleet of 12 classic British double decker buses. The company operates eastern Canada’s most popular water-based tours, and a popular restaurant in the heart of Halifax’s waterfront district. In peak season, the company employs over 650 staff in its five operating locations, making it the largest combined land and water tour company in Canada.

About Gray Line Westcoast Sightseeing: Vancouver-based Gray Line Westcoast Sightseeing is the largest sightseeing operator in Vancouver with over 250 team members employed during peak operating season and a fleet of over 80 buses. The company has committed to convert its fleet of buses to zero-emission electric vehicles, which will make it the largest private electric fleet of buses over 40 passengers in Canada. Gray Line Westcoast Sightseeing offers local Hop-On, Hop-Off tour services in Vancouver, guided tours to Victoria, Whistler, and around Vancouver, as well as tours of Vancouver’s Coal Harbour, with Electric Harbour Tours. Gray Line Westcoast Sightseeing has been sharing remarkable experiences with guests in Vancouver, Victoria and Whistler for over 30 years and have partnership with many leading tourism attractions and affiliates.